Can A Bookstore’s Comfy Couch Make You Spend More Money?
Understanding consumer psychology can help you to become a smarter shopper this holiday season. Why put a big comfy couch in the corner of the local bookshop? Why provide stacks of board games free...
View ArticleCan A Store’s Music Influence What You Buy?
Music is a powerful tool of influence that is used routinely to maximize the buying behavior of a consumer. Have you ever noticed the music playing in your supermarket or your favorite store? Do you...
View ArticleTools of Persuasion: Direct Eye Contact Can Backfire On You
The more time people spend looking at a speaker’s eyes, the less persuaded they are by the speaker’s argument, say researchers. Direct eye contact is a powerful tool in the art of persuasion…...
View ArticleSubliminal Alert! Food Words Look Brighter When We Are Hungry
Attention Shoppers! Objects are NOT as bright as they appear… Experts tell us to avoid going to the grocery store when we are hungry. The reason? Hunger will directly impact our shopping...
View ArticleHow Fast Thinking Leads to Costly Risk-Taking
Do you consider yourself a big risk-taker? Or, are you someone who tends to "play it safe" when it comes to important decisions? Is our level of risk-taking part of our personality and fixed? Or can an...
View Article#011 Fish Oil & Your Mood, Dr. Sears Interview
Dr. Sears and I will discuss the benefit of incorporating fish oils into your diet. We talk about the anti-inflammatory action of fish oils and how that relates to our emotions as well as other aspects...
View Article$29 for 70 items or 70 items for $29? Which Sounds Better?
Here at The Healthy Mind, we do our best to provide you with the latest health news on emotional health and well-being. Some of the most fascinating news on human behavior comes from the growing field...
View Article#005 Overcoming Procrastination
Welcome to 12/27/11 podcast of The Healthy Mind with Dr. Zafirides. Do you find yourself putting things off until the last minute? This week Dr. Z goes over the psychology of procrastination. He...
View ArticleSaying You Want To Buy Something Increases the Chances You Actually Will
You are in the Apple store and you have that iPad in your hand. You really, really want it. But you aren't sure. Should you buy it? Yes it's beautiful, but so is that cash in your bank account. What to...
View ArticleWe Take Greater Financial Risks When Participating in an Online Community
Every investor wants to be as informed as possible before making an investment decision. Today, a wealth of financial information can be online with just a few click of the mouse. Often times,...
View ArticleWhy Telling a Little White Lie Can Get Very Expensive
We’ve all been there, right? We have all uttered that little white lie to get out of an uncomfortable situation, never thinking it would cost us that much. Continue reading →
View ArticleModerate to High Stress Levels Can Shorten Your Life
Well, the latest research on men and stress deserves your attention. A new study out of Oregon State University concludes that males who experience moderate to high levels of stressful life events over...
View ArticleDescribing a Delicious Cupcake Makes Us Love it LESS?
It turns out that when people share their thoughts about products or experiences, their opinions can really intensify. But according to a new study in the Journal of Consumer Research, it all depends...
View ArticleHow Social Isolation Affects Our Consumer Behavior
It is an amazing irony today. We live in a time of technological innovation that allows an unprecedented level of communication to occur between people. Be it Twitter, Facebook or any other social...
View ArticleKids’ Food Choices Affected By Advertising AND Parents
As consumers we are bombarded by hundreds of advertisements and commercials every single day. No matter where we turn Continue reading →
View ArticleConsumers React Negatively When Reminded of Money
Money = Autonomy = Independent Thinking Whether they are aware of it or not, consumers do not like being reminded of money—so much that they will rebel against authority figures, according to a new...
View Article$19.99 vs. $20.00 – Is It Really Worth the Penny?
Just-below pricing (99-cent endings) is a common marketing tool used to attract customers looking to get a bang for their buck. Continue reading →
View ArticleWhy Do Consumers Think Hard-To-Get Babes And Products Are Worth The Extra...
To get the best outcomes or products, people usually have to expend effort," write authors Sarah Kim and Aparna A. Labroo (both University of Chicago). "This relationship between effort and value is so...
View ArticleWhy Is “2-4 Pounds” Easier To Lose Than “3 Pounds”?
We are much more likely to pursue goals that are ambitious, yet flexible. Does it seem like you’ve been trying to lose weight forever? Well, according to a new study in the Journal of Consumer...
View ArticleDiet Soda Linked To Increased Risk Of Depression
Sweetened drinks also increased depression risk but at a lower rate, say researchers. New research suggests that drinking sweetened beverages, especially diet drinks, is associated with an...
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