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Overcoming Procrastination

Welcome to 12/27/11 podcast of The Healthy Mind with Dr. Zafirides. Do you find yourself putting things off until the last minute? This week Dr. Z goes over the psychology of procrastination. He...

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$29 for 70 items or 70 items for $29? Which Sounds Better?

Research into human psychology explains your preference between the two.     Here at The Healthy Mind, we do our best to provide you with the latest health news on emotional health and well-being. Some...

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Fish Oil & Your Mood, Dr. Sears Interview

Welcome to 2/7/12 podcast of The Healthy Mind with Dr. Zafirides. This week, I am very pleased to welcome Dr. Barry Sears to the program. Dr. Sears is an international best-selling author with over 4...

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How Fast Thinking Leads to Costly Risk-Taking

Research suggests very subtle cues, perhaps those even beyond our awareness, can change our risk-taking behaviors. Buyer beware!!         Do you consider yourself a big risk-taker? Or, are you someone...

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Subliminal Alert! Food Words Look Brighter When We Are Hungry

 Attention Shoppers! Objects are NOT as bright as they appear…        Experts tell us to avoid going to the grocery store when we are hungry. The reason? Hunger will directly impact our shopping...

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Why Stress is Deadly

Welcome to 3/6/12 podcast of The Healthy Mind with Dr. Zafirides. Did Andrew Breitbart die at age 43 because of stress? Did Steve Jobs’ deadly cancer take hold in his body because of stress? What do...

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The QWERTY Effect: A Keyboard’s Right-Hand Letters Makes Us Happier

Typing may actually shape the meaning of words.        Words spelled with more letters on the right side of the keyboard are associated with more positive emotions than words spelled with more letters...

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Your Facebook Photo Is Worth A Thousand Words – Study

 ”Photos seem to be the primary way we make impressions of people on social networking sites.”         We have all heard the saying “a picture is worth a thousand words”, right? Well, this appears to...

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A Very Quick and Easy Strategy to Avoid Temptation

 The words you use in resisting temptation can literally be the difference between success and failure.       So there it sits… awaiting your decision.   One fork and twelve inches of space are all...

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Cognitive Dissonance: Secrets of a Powerful Tool of Persuasion

Welcome to 3/27/12 podcast of The Healthy Mind with Dr. Zafirides. This week, Dr. Zafirides discusses one of the most powerful and effective tools of persuasion – the psychological principle of...

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The Power of Your Subconscious Mind

How much of our behavior is truly under our conscious control?  Welcome to 10/17/12 podcast of The Healthy Mind with Dr. Zafirides. Prepared to be surprised as Dr. Z explores the topic of our...

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SUBLIMINAL ALERT: This Scent Makes You Spend More Money

Consumers spent 20% more money when they shopped in the presence of this simple scent.     Here at The Healthy Mind, we do our best to provide important information for your overall health and...

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Subliminal Secrets: The Psychology of Influence and Persuasion

Welcome to 11/28/12 podcast of The Healthy Mind with Dr. Zafirides. This week, Dr. Z explores the psychology of subliminal persuasion. Dr. Z reviews some very interesting research that explores some of...

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Diet Soda Linked To Increased Risk Of Depression

 Sweetened drinks also increased depression risk but at a lower rate, say researchers.     New research suggests that drinking sweetened beverages, especially diet drinks, is associated with an...

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Why Is “2-4 Pounds” Easier To Lose Than “3 Pounds”?

We are much more likely to pursue goals that are ambitious, yet flexible.     Does it seem like you’ve been trying to lose weight forever? Well, according to a new study in the Journal of Consumer...

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Why Do Consumers Think Hard-To-Get Babes And Products Are Worth The Extra...

To get the best outcomes or products, people usually have to expend effort," write authors Sarah Kim and Aparna A. Labroo (both University of Chicago). "This relationship between effort and value is so...

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$19.99 vs. $20.00 – Is It Really Worth the Penny?

Just-below pricing (99-cent endings) is a common marketing tool used to attract customers looking to get a bang for their buck. Continue reading →

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Consumers React Negatively When Reminded of Money

  Money = Autonomy = Independent Thinking Whether they are aware of it or not, consumers do not like being reminded of money—so much that they will rebel against authority figures, according to a new...

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Kids’ Food Choices Affected By Advertising AND Parents

As consumers we are bombarded by hundreds of advertisements and commercials every single day. No matter where we turn Continue reading →

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How Social Isolation Affects Our Consumer Behavior

It is an amazing irony today. We live in a time of technological innovation that allows an unprecedented level of communication to occur between people. Be it Twitter, Facebook or any other social...

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